BMW Brand Store

BMW to establish “genius bars” in showrooms

BMW to establish “genius bars” in showrooms

BMW is following of the steps of tech industry giant Apple by offering a new retail concept. Dubbed Future Retail, the idea kicked off with the opening of BMW’s first Brand Store in Paris. Each…

Grand Opening of new BMW Brand Store in Paris

Grand Opening of new BMW Brand Store in Paris

The BMW Group celebrated the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris in the Avenue George V tonight. The store was designed by the well-known,…