BMW first to launch try before you buy Snapchat filter
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real world before purchase.
BMW’s advertising history over its 100 years
Since BMW has now been around for 100 years, we thought it would be a good idea to look back and see how its advertising has changed through the years.
BMW working to attract millennials with M2 and X1
In a recent push to attract millennials, BMW is changing its marketing and ad campaigns. We interview Manuel Sattig, BMW's Brand Manager, about it.
Electric Vehicles Advertising To Increase In 2015
Electric vehicles advertising campaigns will increase in 2015 with BMW preparing for a Super Bowl ad.
BMW i8 marketing campaign caters to technophiles
BMW North America and New York-based Kirshenbaum Bond Senecal + Partners, BMWNA's agency of record, have partnered up to launch a tech-based advertising campaign.
BMW i8: 300,000 EUR advertising cost per car sold?
With currently 55 units sold, this comes down to an impressive 301,818 Euros per BMW i8 vehicle sold.
