BMW X2
BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…
Horatiu Boeriu / November 22, 2017
Interesting
With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to…
Nico DeMattia / March 9, 2016
Interesting
BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…
Nico DeMattia / November 2, 2015
BMW i
2015 is shaping up to be the year of electric vehicles. New models are bound to launch while others are getting a refresh, all in an effort to lure new customers to the brand. While…
Horatiu Boeriu / January 25, 2015
BMW i
BMW i8 marketing campaign caters to technophiles
by Horatiu Boeriu
/ Date: September 22, 2014
BMW i
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
Horatiu Boeriu / August 14, 2014