BMW 540i

Named after the Imola F1 track in San Marino, Italy, Imola Red emerged due to Ralf Schumacher  scoring his first win with BMW Williams in his FW-23. First seen on the E46 M3, the color…

When this new G30-generation BMW 5 Series first hit the market, the Bavarians had a specific customer in mind — the entrepreneur/businessperson/executive. Built on an aluminum-extensive, lightweight and very high-tech chassis, the new 5 Series…

Just last week we posted an interesting comparison between the reigning king of the midsize sedan segment – the BMW 5 Series – and rather unexpected rival from South Korea – the Hyundai Genesis G80. The…

Did you ever think you’d see that headline in your lifetime? A BMW 5 Series being taken on by a Hyundai? Ten years ago, that statement would have been laughable. However, the South Korean brand…

A couple of things define BMW as a brand and among them you’ll find a special affinity for straight six engines. They’ve been a part of its DNA even before the company we know today…

BMW has an interesting conundrum on its hands. It has to satisfy two very different kinds of people, simultaneously, and it’s not something that is easily done. On one hand, it must satisfy the brand’s…

Betrayal is considered to be one of the very worst things one can do to another. If you’ve ever read Dante’s Inferno, betrayers were dealt the harshest punishment in the afterlife. So things aren’t looking…

We’re currently at the 2017 New York Auto Show, walking the floor and checking out all of the pretty new cars. Except, for BMW, there aren’t a lot of new cars. While the 5 Series…

The BMW 5 Series finally made it home! Visitors of the BMW Welt in Munich are now able to have close look on the all-new 5 Series. About one month ago, BMWs latest model made its world premiere at the 2017 NAIAS in Detroit.

During our recent trip to San Francisco to drive the brand-new G30-generation 5 Series, we were able to sample two flavors of the new 5er — the BMW 530i and BMW 540i, both wearing the…