BMW ALPINA Launches as Standalone Brand, 7 Series Models Rumored in 2026
BMW takes full control of ALPINA, positioning it as a luxury brand between 7 Series and Rolls-Royce with new models arriving late 2026
BMW takes full control of ALPINA, positioning it as a luxury brand between 7 Series and Rolls-Royce with new models arriving late 2026
From record-breaking sedans to rare roadsters and race cars, the “ALPINA: 60 Years of Excellence” exhibit in South Carolina celebrates six decades of handcrafted BMW performance.
Former Polestar designer Max Missoni joined BMW to lead design for high-end cars and ALPINA, redefining the brand’s quiet luxury.
Andreas Bovensiepen reveals how the Z8 borrowed heavily from the E39 M5.
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A larger 2.0-liter four-cylinder unit gave the car a combined output to 455 hp and 700 Nm (516 lb-ft).
Andreas Bovensiepen explains why and how ALPINA chose luxury and refinement over racing focus.
Homologation costs stopped ALPINA from offering its Touring models in America.
ALPINA will focus on luxury while supporting classic models
CEO Andreas Bovensiepen explains how ALPINA is helping the BMW Group develop cars through engineering services.
ALPINA has been a BMW Group brand since 2022, but the new strategy won't come into effect until the start of 2026.
Over 2,000 people attended likely the biggest ALPINA meet ever.