Even though he’s not racing on the regular anymore, living legend Alex Zanardi likes to keep us entertained from time to time. The 53-year old Italian announced today that he will be racing a BMW…
BMW works driver and ambassador, Alex Zanardi, took a break from driving race cars on the track to focus on the para-cycling side of his life. Thus, he competed in the UCI Para-Cycling Road World…
Last year,, BMW of North America signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States….
The 2019 Daytona 24 Hours was one of BMW Motorsport’s most memorable races. Not only the team clinched the No.1 spot in the GTLM class, but it also offered racing legend – Alex Zanardi –…
After an exceptionally managed race, BMW’s No.25 M8 GTE finished first at Daytona 24 Hours. We were on site to experience the first win for the M8 GTE and also to witness the Daytona debut…
BMW of North America first came to the Rolex 24 At Daytona in 1975 with two BMW 3.0 CSL racing cars that were the foundation of the company’s very first marketing program in North America….
Alex Zanardi is currently a BMW Ambassador among other things and the collaboration between the Italian legend and the German brand kicked off a long time ago. Zanardi lost his legs in a tragic accident…
BMW Motorsport and BMW Team RLL is heading back to Daytona this week for the iconic 24 Hours race. The endurance classic traditionally opens the IMSA WeatherTech SportsCar Championship. As it did last year, BMW Team…
In two weeks, racing legend Alex Zanardi will go behind the wheel of the BMW M8 GTE for an extraordinary race at the 24 Hours of Daytona. There were a series of technical adjustments that…
Alex Zanardi, the legendary BMW Ambassador, paralympic gold-medalist and one-man army, will be racing behind the wheel of a BMW M8 GTE in the upcoming Daytona 24-hour endurance event set to take place on January…
