adrian van hooydonk

Designing  'i'  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

Video: Adrian Van Hooydonk explains the 328 Hommage

Video: Adrian Van Hooydonk explains the 328 Hommage

BMW’s design boss spends some time with Autoblog to briefly explain the design idea behind the BMW 328 Hommage. The 328 Hommage, a tribute paid to one of the most successful cars of the 1930s,…

Video: BMW X3 Design Explained by Adrian Van Hooydonk and Erik Goplen

Marc Girard - New Head of BMW Interior Design

Marc Girard – New Head of BMW Interior Design

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…