News
BMW, the Official Mobility Partner of the United States Olympic Committee, today announced the completion of its second vehicle-to-athlete technology transfer project, a first-of-its-kind motion tracking system that will analyze a swimmer’s form and technique….
Horatiu Boeriu / August 3, 2012
News
LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s…
Horatiu Boeriu / April 26, 2012
News
BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer’s Olympic and Paralympic Games in London. The…
Horatiu Boeriu / March 31, 2012
MINI
MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games. There will be just 2,012 of these special edition…
Horatiu Boeriu / September 30, 2011
News
2012 London Olympics fleet to include 4,000 BMW vehicles, 400 bicycles and motorcycles
by Horatiu Boeriu
/ Date: July 16, 2011
News
Press Release: BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal…
Horatiu Boeriu / January 14, 2011