Eight fascinating video shorts, collectively titled “The Electronauts: And We’re Off,” chronicling the lives of BMW of North America’s pioneering electric vehicle owners – the BMW Electronauts – made their debut on BMWActivateTheFuture.com. The BMW…
Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is…
BMW today delivered the first all-electric ActiveE in the US and began the next chapter in its electromobility strategy. Ludwig Willisch, President and CEO of BMW of North America presented the keys to a BMW…
I have to take back everything I’ve ever said about electric vehicles. Being the hardcore BMW enthusiast that I am, I was skeptical about anything EV, even a model wearing the famous Roundel. Just a…
To emphasize the importance of New York City for BMW, the Munich-based company held its annual press conference for the NYC Auto Show at the factory-owned store in Manhattan. In front of several journalists and…
Richard Steinberg, Manager, Electric Vehicle Operations and Strategy at BMWNA, presents the upcoming BMW ActiveE. The production vehicle was recently unveiled at the 2011 Geneva Motor Show and a pilot kicks off in summer of…
Another vehicle to make its public debut at the 2011 Geneva Motor Show is the 2012 BMW ActiveE. Just like the MINI E, the BMW ActiveE is a conversion car, an electric vehicle based on…
Two weeks ahead of its debut in Geneva, ActiveE’s secrets are being revealed by BMW. New information and photos are released giving us all the technical specs behind the 1 Series Coupe electric vehicle. The…
The new 2012 BMW ActiveE will make its debut in two weeks at the Geneva Motor Show. The 1 Series Coupe electric conversion continues down the path of the first electric vehicle launched by the…
Ahead of its Geneva premiere, BMW unveiled today the brand’s first electric vehicle: BMW ActiveE. The 1 Series Coupe electric conversion pilot kicks off in summer of 2011 and the field trial will build on…
