BMW’s MINI brand gets new logo, new goals and strategy
The BMW Group is realigning the MINI brand’s product and brand strategy. MINI is a brand that captures and drives the spirit of the times
The BMW Group is realigning the MINI brand’s product and brand strategy. MINI is a brand that captures and drives the spirit of the times
Chris Harris borrowed a BMW 320d to travel to the Nurburgring for a VLN race and impressed by the car
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt.
In its third-generation,the MINI Clubman abandons the sub-compact league and moves up the premium compact class. Here is a comparison of all the generations
The new MINI Clubman offers unprecedented aesthetics brimming with serene elegance,” explains Anders Warming, Head of MINI Design
Pictures have leaked of the upcoming Alfa Romeo Giulia and it looks quite good, indeed. Alfa Romeo is probably the only brand that could have more soul and passion as BMW
Being a sucker for any and all drive time I sampled a Mercedes-Benz E350, a Lexus NX 200t, a 428i xDrive Gran Coupe, and a 650i convertible.
BMW appears to be readying a new transmission option for one of its cars, a ZF 8 speed double clutch transmission
Motor Trend posted a video to their regular Head2Head Series, in which they pit two similar cars against each other, of the BMW 335i M Sport taking on the all-new Jaguar XE S
BMW has announced a bit of a shift in the MINI product and brand strategy
2016 MINI Clubman world premiere. As a whole, the Clubman seems to be a far more practical version of the already very good MINI Cooper