The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
Discover the history behind BMW’s legendary slogan, “The Ultimate Driving Machine.” Coined in 1974, the tagline defined BMW’s brand identity.
Latest BMW News
All Eyes On Me: 2025 BMW M3 Touring With Ruby Star Color
The BMW Welt hosts this M3 Touring facelift in an eye-catching Individual color combined with gold calipers for the carbon-ceramic brakes.
Tyspeed’s G87 BMW M2 Aims for Pikes Peak Production Record in 2025
Tyspeed Racing is taking the G87 BMW M2 to new heights—literally—as they prepare for the 103rd running of the Pikes Peak International Hill Climb.
Can a Sports Car Beat a Supercar? BMW M4 CS vs. Lamborghini Huracan Sterrato
The BMW M4 CS and Lamborghini Huracan Sterrato go head-to-head in one of the most unusual drag races ever.
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BMW Delays Direct Sales in the UK, but MINI Still on Track for March 2025
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
BMW Marks 25 Years In Argentina With New 1 Series Launch
BMW set up shop in Argentina in 2000 and is celebrating its 25th anniversary by launching the new 1 Series....
BMW Is Still Investing Money In Gas Engines
A BMW board member says the transition to EVs will be a rollercoaster ride, which is why spending funds on new engines is a necessity.
BMW Explains Why Its Electric Car Sales Are On The Rise
BMW development boss details why the company's electric car sales continue to rise, surpassing those of Mercedes and Audi combined in 2024.
BMW Welt Unveils New App and Refreshed Interior Design
BMW Welt has reopened with an exciting new look, featuring cutting-edge technology, immersive exhibits, and the all-new BMW Welt App.
2026 BMW iX3 Spotted in Munich: New Brake Light Design Revealed
The 2026 BMW iX3 (NA5) was spotted in Munich, revealing its new taillight design ahead of its official unveiling this fall.
BMW Confirms V8 Engines Are Here to Stay
BMW has confirmed that V8 engines are here to stay, particularly in markets like the U.S. and the Middle East, where demand remains strong.
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