BMW i

Is The BMW i8 Worth The $100,000 Price Markup?

Is The BMW i8 Worth The $100,000 Price Markup?

Supply and Demand. It’s what makes the capitalist economy go round and round. It’s no secret that the first year’s run of BMW i8s are sold out. But here’s the kicker, if you are willing…

Reasons Why To Buy The BMW i3 with Range Extender

Reasons Why To Buy The BMW i3 with Range Extender

Buyers of BMW’s new i3 have a decision to make, whether to opt for the range extender or keep the pure-electric drive of the regular i3. And that decision should be made with an understanding…

Original BMW i Accessories for BMW i3 and i8

Original BMW i Accessories for BMW i3 and i8

Multifunctional, eco-friendly and surprisingly light, the 11-piece Accessories collection from BMW i embodies the brand’s commitment to extending its philosophy into the smallest details. Developed to meet the requirements of flexible and emission-free mobility and…

2014 BMW i8 Concours d’Elegance Edition Sold For $825,000

First official photos of BMW i8 Key fob

First official photo of the BMW i8 key fob is finally here. While BMW has never advertised the high-tech key fob for the i8, first photos emerged on the interwebs in later 2013. The i8…

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i8: 300,000 EUR advertising cost per car sold?

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…

2014 BMW i8 Concours d´Elegance Edition in Frozen Grey

2014 BMW i8 Concours d´Elegance Edition in Frozen Grey

In celebration of the US arrival of the BMW i8, the world’s most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach…