BMW i Sub-Brand Celebrates Three Year Anniversary
The BMW i sub-brand is celebrating its third anniversary this month, with a couple of well-picked numbers to show for it.
BMW to Expand Electric-Vehicle Offerings
After mixed results with its electric and plug-in hybrid lineup, BMW is putting together a more aggressive plan to take on Tesla Motors.
Full BMW iPerformance Line-up to Be Presented at LA Auto Show
BMW will be bringing the iPerformance range to the LA Auto Show, signaling a new take on how it's marketing its products.
German Auto Industry makes a big step toward electricity
Despite all of the advances in electric, hybrid and alternative fuel technology, Germans still have yet to fully embrace the...
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Video: People React to BMW i8 with Pokemon Go Wrap
This BMW i8 got a Pokemon Go wrap that made it look like a rolling billboard, all with a precise purpose: to see how people react to it.
BMW will enter the fuel cell market early in the next decade, says R&D boss
Klaus Fröhlich, BMW AG, Development Chief, reinforced the brand's commitment for zero-emission mobility through the use of hydrogen fuel-cells.
BMW i3 rise by over 70% in August 2016 after battery upgrade
August 2016 saw worldwide sales of the BMW i3 rise by over 70% compared to twelve months previously.
BMW Sees the Electrification of Cars as a Long-Term Commitment
BMW CEO Harald Krueger said in a recent interview that the electrification of the Bavarian range will be a long term commitment that will take some time.
Video: BMW Vision Next 100 Commercial Takes Stabs at Competition
The BMW Vision Next 100 got a new video showcasing the driver-oriented side of the business, if you will, the ability to take the wheel into your own hands.
BMW Launches Limited Edition Cruise e-Bike in Protonic Dark Silver
BMW launched today the Limited Edition BMW Cruise e-Bike Protonic Dark Silver, following in the footsteps of the homonymous car.
BMW i3 gets H&R Sport Springs and LED High Beams
Within a year of the BMW i3 hitting the market, H&R had a sport spring offering available. See the installation of the springs on the BMW i3
