i4

My love story with XiaoQing — my electrifying BMW i4 eDrive40 M Sport — is one of adventure, companionship, and kiddish joy. It all began the day I laid my eyes on her sleekness and…

It was August 2022 when BMW M kicked off testing of a high-performance electric car worthy of the “world’s most powerful letter.” The prototype is disguised as an i4 M50 but with fender flares and…

The New Car Assessment Program (NCAP) isn’t just about testing cars to evaluate how safe they are in the event of a crash. Since 2019, Green NCAP has been analyzing vehicles to determine how clean they really are….

The Romanian team behind the world’s first electric MINI race car is at it again. While the purpose-built, first-generation Cooper SE will continue to race under the “Racing MINI” banner in 2024, there will be…

I know what you’re going to say – the i4 M50 isn’t a real M car. That would be an accurate assertion but don’t shoot the messenger as BMW M GmbH’s sales results have been…

The BMW i4 enters its third model year with a new xDrive40 variant in the lineup. The practical hatchback and huge variety of powertrains make it a great EV for, well, pretty much anyone. All…

It’s time to admit that few of us predicted the commercial success of the i4 M50. It was the best-selling product from the M division in 2022 and the first half of 2023. Despite the…

BMW rolled out a new commercial on social media platforms this week that’s a veritable tearjerker. It’s called “Father & Son. Freude Forever”, where “Freude” is German for “joy.” It illustrates the circle of life…

Although electric vehicles have enjoyed significant progress in recent years, range anxiety remains an issue. It’s one of the main reasons why some people are sticking with their gas cars for the time being, with…

We still can’t wrap our heads around the idea that the i4 M50 was the best-selling product from BMW M in 2022. It wasn’t just a fluke since the electric Gran Coupe’s success was reconfirmed…