BMW Made An Entire Car Ad With AI. No Camera, No Crew
A beard, a long drive, and no film crew — BMW's AI-generated iX3 ad is the brand's most unusual production yet.
A beard, a long drive, and no film crew — BMW's AI-generated iX3 ad is the brand's most unusual production yet.
The 2026 BMW iX3 50 xDrive leads with 434 miles, 463 hp, and 400 kW charging — with RWD 40 models and an M version to follow.
Ahead of its launch this summer in the United States, the new BMW iX3 gets an unexpected range boost. However, the number is still an estimate.
Sub-9 hours in winter conditions, on 21-inch wheels, with a frozen battery. The new BMW iX3 did it anyway.
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The BMW i3 40L has a longer wheelbase than a 5 Series. The U.S. isn't getting it. But should we get them?
Fresh images from the 2026 Beijing Auto Show allow us to get better acquainted with the bigger and fancier BMW iX3 Long Wheelbase most of the world won't be able to buy.
The larger, more luxurious BMW iX3 Long Wheelbase for China comes with features that are currently unavailable for the global version. Some might never come.
For the first time, BMW is integrating E Ink into a large body panel, the hood. Eight animations are selectable at the press of a button.
For the first time, BMW is showing the new iX3 with heated rear seats, but only for the long-wheelbase model coming to a handful of markets.
The BMW iX3 NA6 differs from the global iX3 NA5 in more than just its stretched wheelbase, adding extra features to enhance comfort.
BMW's Neue Klasse iX3 hits 400 kW charging, 400-mile real range, and a cabin that finally feels properly special.