Let’s take a well-deserved break from the Goodwood Festival of Speed and take a moment to appreciate what MINI is doing. Select buyers in the United States might be lucky enough to receive a special…
When most people think of summer, Reykjavik, Iceland isn’t the first vacations spot that comes to mind. However, that doesn’t mean it isn’t jaw-droppingly beautiful and filled with sights that can’t be seen anywhere else…
MINI’s future is electric. That much is certain. The BMW Group announced that MINI would be the first of its brands to make the switch entirely to electric vehicles, sometime before 2030. One of the…
A drag race between a MINI – regardless of generation and version – and a Ford Mustang would normally be a David vs Goliath duel. However, this green machine is far from being your cutesy…
MINI did more than just tease its new design language and the 2023 Cooper SE as it also made an important announcement. Set to receive its world premiere at the end of July, a new…
Being a designer at MINI might seem like an easy job since you can’t move away from the well-known formula too much. On the other hand, it’s tricky to keep a car’s styling fresh in…
Typically, an R50 MINI–the first-generation of BMW-owned MINI hatchbacks–never made a lot of power. Even its sportier spec, the MINI Cooper S, made less than 200 horsepower from 1.6-liter supercharged four-pot. That clearly wasn’t enough…
Renowned British designer Paul Smith unveils today a new MINI project. Following the MINI STRIP model introduced nearly two years ago, Smith is now bringing to life the MINI RECHARGED. The new project starts life as…
September of last year, the green light was given to the Bulldog Racing team to develop a MINI JCW to race at the 24 Hours of Nürburgring, one of the most thrilling, grueling motorsport events…
The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…
