MINI

A drag race between a MINI – regardless of generation and version – and a Ford Mustang would normally be a David vs Goliath duel. However, this green machine is far from being your cutesy…

The MINI Cooper SE Countryman ALL4 has been around the block for a while and yet the stylish crossover still looks fresh and relevant. If recent reports are to be believed, this plug-in hybrid version…

MINI did more than just tease its new design language and the 2023 Cooper SE as it also made an important announcement. Set to receive its world premiere at the end of July, a new…

Being a designer at MINI might seem like an easy job since you can’t move away from the well-known formula too much. On the other hand, it’s tricky to keep a car’s styling fresh in…

Renowned British designer Paul Smith unveils today a new MINI project. Following the MINI STRIP model introduced nearly two years ago, Smith is now bringing to life the MINI RECHARGED. The new project starts life as…

September of last year, the green light was given to the Bulldog Racing team to develop a MINI JCW to race at the 24 Hours of Nürburgring, one of the most thrilling, grueling motorsport events…

The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…

There are few motoring experiences as good as driving a proper classic Mini. The way old-school Minis feel and make you as a driver feel is better than almost any other kind of driving experience….

Individual accessories have been part of the MINI lifecycle for years now. The British automaker prides itself in creating some unique accessories for their customers and over time, we’ve seen several unique offerings. Such as…

The classic Mini is honestly one of the coolest cars in the world. Its design is timeless and instantly recognizable, its interior is simple and elegant, and it’s one of the very most fun cars…