The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be…
Another milestone in the MINI innovation offensive will be a car-sharing solution for private vehicles. Society’s shift towards a “sharing economy” also fuels the success of the car-sharing concept DriveNow, which benefits to a large…
The BMW Group is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible…
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt. In its third-generation, the F54 Clubman abandons the sub-compact league and moves up the…
In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a…
BMW has announced a bit of a shift in the MINI product and brand strategy
After the introduction to the first ever four-door MINI Cooper this year, BMW is going to continue to upgrade its British marquee for the 2016 model year, with the new MINI Clubman. The Clubman was…
To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads…
At the 2015 Frankfurt Auto Show, BMW will unveil the new F54 MINI Clubman. The quirky MINI already evokes a lot of interest from customers and it’s considered one of the core models for the…
Peter Schwarzenbauer, Member of the Board of Management of BMW AG, says that no decision on the MINI Superleggera Vision Concept has been made. “But we haven’t made a decision yet. It’s an economically challenging…
