Why is MINI so important to BMW?
When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…
MINI
MINI is returning to the Super Bowl ad game
After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…
BMW North America pays $40M fine for recalls
Yesterday, BMW of North America announced it has entered into a Consent Order with the National Highway Traffic Safety Administration (NHTSA) which resolves issues raised in NHTSA’s Special Order issued to BMW NA on September…
BMW of North America reaches resolution with NHTSA on MINI recall
BMW of North America, LLC (BMW NA) today announced it has entered into a Consent Order with the National Highway Traffic Safety Administration (NHTSA) which resolves issues raised in NHTSA’s Special Order issued to BMW…
Video: Carbuyer reviews MINI Clubman
New MINI F57 Cabrio can now be admired at the BMW Welt
After its debut in Tokyo and LA, the new MINI F57 Cabrio lands in the BMW Welt in Munich glowing in a new exterior color – Caribbean Aqua – which will initially be available exclusively…
MINI Clubman F54 gets 4 stars in Euro NCAP crash test
Just like its little brother, the new MINI Clubman F54 was rated by the Euro NCAP with four out of five stars. The Clubman has been tested according to the 2015 crash test regulations have…
MINI Countryman Special Edition for the UK market
MINI is launching a new limited edition Countryman in the UK, the MINI Countryman Special Edition. The MINI Countryman Special Edition has been developed by the manufacturer’s Special Order program, set up to allow customers…
BMW to speed up electric brand development
In the midst of the VW diesel scandal, BMW is accelerating the development of the electric sub-brand. BMW Chief Executive Harald Krüger sees Google, Tesla and Apple as future rivals, compared to traditional brands, like…
AC Schnitzer MINI John Cooper Works F56 with 265 hp heads to Essen Motor Show
The most powerful production MINI ever is just the beginning for AC Schnitzer. The tuning professionals from Aachen use the new MINI John Cooper Works F56 as a basis for their project which is scheduled…
The new MINI Convertible debuts at the 2015 LA Auto Show
The new 2016 MINI Convertible celebrates its North American debut today at the 2015 Los Angeles Auto Show. The Californian event is the perfect setting for the new open-top MINI which often finds a home…
