MINI
BMW Group is getting even more serious about car sharing and sustainable mobility. According to Peter Schwarzenbauer, the BMW executive who oversees, the British brand is planning a service to help its customer make money…
Horatiu Boeriu / April 25, 2016
Interesting
This year, at the Salone del Mobile in Milan, MINI brought out an exhibit which focuses on the creative use of space, something the British brand knows a thing or two about. After all, its…
Gabriel Nica / April 19, 2016
MINI
Rumors about the future of the MINI line-up are seemingly growing in numbers by the day. Just last week news around a MINI sedan surfaced on the Interwebs and now the MINI Rocketman and Superleggera…
Gabriel Nica / April 19, 2016
MINI
When it comes to hardcore MINIs, it doesn’t get better than driving a MINI Challenge JCW. The track-only Challenge JCW was recently nominated by EVO for the Track Car of the Year award and today,…
Gabriel Nica / April 18, 2016
MINI
MINI Wants Customers to Know They’re Selling More than One Model
by Gabriel Nica
/ Date: April 12, 2016
MINI
Competition in the sub-compact car segment is getting more and more intense, with great competitors coming from all sorts of different brands. MINI, being one of the original sub-compact makers, is obviously the litmus test…
Nico DeMattia / April 9, 2016
MINI
MINI UK just released a short film featuring the new MINI Convertible and it couldn’t be any closer in concept to the iconic Bill Murray flick – “The Groundhog Day”. The main character learns the…
Gabriel Nica / April 8, 2016
Interesting
The new MINI Convertible is now available for orders throughout the US and among many new features, it comes with a pretty cool one – The Rain Warner App. Back in 2014 when the new…
Gabriel Nica / April 6, 2016
MINI
During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…
Gabriel Nica / April 5, 2016
MINI
The new MINI Clubman is quickly shaping up to be a high seller for the British marque. At Saturday’s meeting between the US dealers and the British manufacturer, numbers were laid out on the table…
Gabriel Nica / April 4, 2016
MINI
The FIA Cross Country Rally World Cup continues down its parth despite taking a rather long break. Tomorrow, the racing will resume and MINI will bring no less than six ALL4 Racing models to the…
Gabriel Nica / April 1, 2016