Lifestyle
While the world is shutting down and car sales are starting to shrink, BMW is exploring other avenues apparently. It’s no secret that the German company is also making other products, not just cars. As…
Gabriel Nica / March 17, 2020
Lifestyle
The BMW 2 Series Gran Coupe will get a huge popularity bump this month as it will be the official car of the New York Fashion Week. Staying true to their branding, marketing the 2…
Gabriel Nica / February 5, 2020
Lifestyle
Now that all the celebrations for the New Year’s Eve are past us, we all know that the first big holiday coming up is Valentine’s Day. For many of us this poses a lot of…
Gabriel Nica / January 16, 2020
Interesting
Photographer Wolfgang Groeger-Meier traveled through Germany on the iconic Bundesstrasse 3 aboard a BMW 2002 painted in Mint Green. The result of his journey is now captured in a special photo book “Lockruf des Südens”…
Horatiu Boeriu / October 7, 2019
Lifestyle
BMW is now the official partner of New York Fashion Week
by Horatiu Boeriu
/ Date: September 5, 2019
Lifestyle
It may seem a bit weird, considering how many new cars BMW has been launching lately, but the German company is also making other ‘wheeled contraptions’ and has been doing so for a long time….
Gabriel Nica / July 5, 2019
Lifestyle
The life of a Rolls-Royce customer goes beyond the thrills of driving one of the most exclusive cars in the world. In fact, being a Rolls owner is a lifestyle that not many can afford,…
Horatiu Boeriu / April 30, 2019
Interesting
Wearing clothes or accessories branded by a car manufacturer immediately places you in the ‘fanboy’ zone. Most of the time, they don’t have the design a true fashion house would use and yet people buy…
Gabriel Nica / April 5, 2019
Lifestyle
In the world of horology, car-branded watches are not very welcome timepieces. Typically, car-branded watches are quite garish and, frankly, useless. There are some exceptions, of course, such as the Ball BMW watches and the…
Nico DeMattia / March 21, 2019
Lifestyle
We’ve long been advocates for pre-owned watches. In fact, whenever I talk to a friend or family member looking to buy a watch, I always recommend buying second-hand. That’s because you can typically get large…
Nico DeMattia / March 4, 2019
Lifestyle
BMW and luxury goods maker Montblanc unveiled a new five-piece luggage set tailored for the BMW 8 Series Coupe. The idea behind the new set was sparked by the multifaceted spirit of California but it…
Horatiu Boeriu / February 20, 2019