Lifestyle
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized, they have special manufacturing that allows them…
Chuck Vossler / February 3, 2023
Lifestyle
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the exclusive…
Nico DeMattia / December 20, 2022
Lifestyle
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes in two parts: a…
Nico DeMattia / November 16, 2022
Lifestyle
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a…
Nico DeMattia / October 5, 2022
i4
7 Limited BMW i4 M50 by Kith will be sold to customers
by Horatiu Boeriu
/ Date: September 30, 2022
i4
The collaboration between BMW and KITH is stronger than ever and has now expanded to electric vehicles. It follows the M4 Competition x KITH special edition and a full restoration of an M3 E30 belonging…
Adrian Padeanu / September 29, 2022
Lifestyle
The KITH lifestyle brand continues to tease its upcoming collaboration with BMW. After a successful roll-out in 2020 with the KITH x BMW M4 Competition, the NYC-based brand is now preparing for a new car…
Horatiu Boeriu / September 22, 2022
Lifestyle
Sneakers culture is at an all-time high and collaborations are now the core of that culture. Over the years, we’ve seen sneaker companies collaborate with celebrities, athletes and influencers, and occasionally, with car companies. The…
Horatiu Boeriu / September 7, 2022
Lifestyle
BMW didn’t only show off cars at the Goodwood Festival of Speed. It also showed off new clothes. As car enthusiasts, it can be hard to notice new shirts and hats while there are…
Nico DeMattia / July 13, 2022
Lifestyle
Heading up a ski slope with a Rolls-Royce Cullinan is something that we’ve done before. It feels like yesterday when Rolls-Royce invited me Jackson Hole to see how their first-ever luxury crossover takes on the…
Horatiu Boeriu / April 8, 2022
Lifestyle
Following BMW’s acquisition of ALPINA, many fans felt that BMW would simply turn the famed luxury brand into nothing more than a trim level for normal cars. It’s doubtful that happens but I’m no fortune…
Nico DeMattia / March 31, 2022