Lifestyle

To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads…

Since almost every gearhead loves James Bond, the Omega Seamaster is a highly sought after watch for us car enthusiasts.

When most people think of fine watches, they think Rolex and Switzerland. Which makes sense, as Rolex has been making supremely high quality watches forever and most high end watches come from Switzerland, like Rolex…

We narrowed down our Bluetooth headphones choices to two devices: the Bose SoundLink on-ear Bluetooth headphones and the Jaybird BlueBuds X

There’s just something about watches that pairs with cars like cookies and milk. Maybe it’s the mechanical precision of both or the craftsmanship, but either way, watches and cars are a wonderful pair. It’s why…

Paris Photo Los Angeles just celebrated its third US edition with thousands of visitors (more exactly 20,000) and celebrities visiting the art fair at the Paramount Pictures Studios. The three-day event lured stars like Jamie…

BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable…

Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…

BMW is pressing its claim to automotive brand leadership in the world of mobile vehicle connectivity through its BMW ConnectedDrive technology. As the BMW i Remote app confirms, nowhere else is the link-up of driver,…

BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the…