Interesting

Origins of the BMW Roundel

Origins of the BMW Roundel

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…

The Origins of DesignworksUSA’s Heritage

  DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck…

Column: Spark Plugs – Who Needs Them?

There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went…

Editorial: Bangle's Legacy

Editorial: Bangle’s Legacy

Regardless of popular sentiment, from either pole, Chris Bangle has had a significant impact on BMW. His retirement in March of 2009 marked the end of a decade and a half of service designing automobiles…

Column: When a Supplier Is More Than a Supplier

It Was Fifty Years Ago Today . . .

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition…

BMW – A Constant in Environmental Consciousness

At a recently held climate forum in Toronto, Canada, several honorary guests were present, including guest speakers former American Vice President Al Gore and Canadian environmental advocate and scientist Dr. David Suzuki. Speaking on the…

Diet Turbos – How Low Lag is No Lag?

Diet Turbos – How Low Lag is No Lag?

A very popular food product on the market is Activia Fat Free Yogurt. Lauded for its nutritional benefits, many health conscious patrons choose it because it is “Fat Free.” In actuality, Activia Fat Free yogurt…