Videos

BMW and director Philip Hodges take us behind the scene of the new BMW 328 Hommage. Centered around BMW Design and Christopher Wilson’s photoshoot, this glimpse into the makings of a great photo is not…

M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage. BMW M, also known as M-Technik or just “M” (for Motorsport)…

DrivesTV brings us a new video of the BMW autonomous Track Trainer 330i doing some laps at Laguna Seca. The BMW Track Trainer is designed specifically to help drivers develop advanced track driving skills by…

BMW’s design boss spends some time with Autoblog to briefly explain the design idea behind the BMW 328 Hommage. The 328 Hommage, a tribute paid to one of the most successful cars of the 1930s,…

The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively reported on Audi and BMW billboards placed in Los Angeles….

BMW Performance Center instructors, Andy Van Cleef and our long-time friend Mike Renner, go on camera and talk about the new 2011 BMW 1 Series M Coupe. While attending the US press launch at Monticello,…

At the 2011 National Aftersales Convention from Las Vegas, BMW hosted an event where attendees had the opportunity to experience on track some of the capabilities of BMW vehicles equipped with performance parts. To build…

According to BMW, it takes one second and 28 meters from the time you take your eyes off the road and read 100 km/h on the speedometer. To overcome this distraction, BMW equipped the new…

Unfair comparison? Unorthodox? Fair race? BMW engages Rico and Nico, two friends, that were having the ultimate debate: BMW M3, the superstart from M lineup, versus BMW S 1000 RR, the “M bike”. BMW gave…

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…