On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead…
BMW continues to build the anticipation leading towards the unveiling of a new concept at the Geneva Motor Show. BMW ConnectedDrive Concept is rumored to showcase the latest advancements in the ConnectedDrive area. While details…
Deep Inside East Germany, on a former soviet military airport, BMW offers its toughest driver training. Drivers of BMW High Security Vehicles can develop their driving skills and push the cars to their limits. In…
A new BMW documentary went live today. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic TV advertising, BMW decided to turn…
In the new year, BMW opens up even more. Known as “Area 51”, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of…
The Youtube channel of BMW Deutschland published a video of several BMW vehicles equipped with the xDrive system during some winter driving exercises. At the event, BMW also invited biathlon Olympic gold medalist Ole Einar…
BMW Unscripted. A series of short films that describe the life, passion and joy with the BMW brand. The new initiative is striving to engage the BMW fans and owners, and the series kicked-off back…
Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…
Ahead of our own interview with Juergen Greil, BMW TV releases a new video of their BMW Unscripted series. Herr Greil is in charge of the drivetrain development of the Vision EfficientDynamics Concept and recently…
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
