Videos
BMW releases a new video showcasing their Performance Parts. Last year, BMW aggressively started to promote their BMW Performance offerings and the video campaign began with 1 Series and 3 Series vehicles. Also starting last…
Horatiu Boeriu / March 24, 2011
Videos
The Heat Testing team at BMW travels to one of the hottest places on the planet, as they aim to ensure that a BMW can be driven anywhere in the world. Death Valley region is…
Horatiu Boeriu / March 23, 2011
Videos
Chris Bangle, the charismatic designer and ex-chief of design at BMW, attended the 2011 Geneva Motor Show and as usual, he made a stop at the BMW exhibit where he was seen cordially chatting with…
Horatiu Boeriu / March 6, 2011
Videos
BMW Vision ConnectedDrive Concept is not about the design language, but more about a concept that shows how cars could be connected to their environment in the future. To tell the story of ConnectedDrive Concept,…
Horatiu Boeriu / March 4, 2011
Videos
Video: 2011 Geneva – BMW 1M Coupe in Alpine White
by Horatiu Boeriu
/ Date: March 2, 2011
Videos
Just moments ago, a new teaser episode from M-Power.com just went live. In a new initiative to create interest and buzz around a new M product, the marketing fellows at BMW are teasing us with…
Horatiu Boeriu / March 1, 2011
Videos
BMW releases a new video of the highly praised N20 engine. The four-cylinder TwinPower engine is replacing the six-cylinder naturally aspirated engines found in several BMW models. First vehicle to receive the new four banger…
Hugo Becker / February 25, 2011
Videos
“How We’ll Learn To Stop Worrying And Love The Future,” the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To Go, launches today at bmwactivatethefuture.com. In this finale, the experts…
Horatiu Boeriu / February 22, 2011
Videos
Third Installment From BMW Documentaries, “Reinventing Mobility,” Launches Online Today, Explores the Conflicts Between The Automobile as a “Rad Ride” and The Automobile as Efficient Transportation “Reinventing Mobility,” chapter three of the BMW Documentaries Film…
Horatiu Boeriu / February 15, 2011
Videos
From BMW Roadster 3/15 (15 hp) to E89 Z4 (300 hp), BMW takes us back into the history of BMW roadsters. The roadsters have been around since the beginning of last century and since then,…
Horatiu Boeriu / February 9, 2011
Videos
BMW releases the second installment of their latest documentary Wherever You Want To Go. Press Release: “The Future Just Isn’t What It Used To Be,” chapter two of the BMW Documentaries Film series Wherever You…
Horatiu Boeriu / February 8, 2011