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New free BMW and MINI tire warranty in Europe

New free BMW and MINI tire warranty in Europe

By offering the new free BMW and MINI tyre warranty, the BMW Group is again affirming the confidence and peace of mind offered by the sustainable quality of tyres sold through its dealer network in…

BMW Financial Services Creates “The Ultimate Drive” Mobile App

BMW Financial Services Creates “The Ultimate Drive” Mobile App

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its…

BMW updates ConnectedDrive text-to-speech feature

BMW updates ConnectedDrive text-to-speech feature

BMW announces today a new enhancement to the ConnectedDrive system. The “Text-to-Speech” feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated “play button”…

Current State of the BMW Group 2011

BMW Invests in New Workforce Programs, Adds Jobs

BMW Invests in New Workforce Programs, Adds Jobs

BMW announced today further investment in two new workforce programs and additional jobs. This announcement supports BMW’s commitment to America through sustainable growth at its South Carolina plant. Harald Krueger, BMW Group Board Member responsible…

BMWUSA Presents “Alter Egos” Short Films Series

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman,…

BMWNA unveils the 'BMW Performance Team' for London 2012

BMWNA unveils the ‘BMW Performance Team’ for London 2012

In celebration of the one-year countdown to the London 2012 Olympic Games, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced the BMW Performance Team, an elite team of Olympic…