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BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.cBMWNA will being a…
Horatiu Boeriu / January 6, 2012
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BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and…
Horatiu Boeriu / January 5, 2012
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In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in…
Horatiu Boeriu / January 5, 2012
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An unusual delay in the sales number reporting are firing up even more rumors around the winner of the U.S. 2011 luxury vehicle sales. According to Bloomberg, BMW may have outsold Mercedes-Benz last month and…
Horatiu Boeriu / January 5, 2012
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Hyundai Snags One of the Best
by Shawn Molnar / Date: December 30, 2011
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An interesting interview surfaced from egmcartech.com, wherein they sat with BMW of North America’s M-Division Product Manager, Matt Russell. BMWBLOG has known Matt for some time, and we’ve always admired his passion for the brand…
Shawn Molnar / December 29, 2011
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One of the fastest growing car companies these days is the South Korean automaker Hyundai. The company began its brand revitalization a few years ago with bold designs and improved styling that also won them…
Horatiu Boeriu / December 26, 2011
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BMW today announced that users of BMW Online in the US can now access Yelp in their vehicles. With Yelp on-board, customers can search for everything from the best local restaurants and boutiques to parking…
Horatiu Boeriu / December 22, 2011
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BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and…
Horatiu Boeriu / December 21, 2011
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Earlier this year, we reported that BMW is looking to build a new plant. The 50 percent increase in market share in the booming Brazilian market has made BMW look at their future expansion strategy….
Horatiu Boeriu / December 19, 2011
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According to German weekly business magazine WirtschaftsWoche, BMW and General Motors will sign a cooperation agreement that gives the German automaker access to GM’s existing fuel cell technology in exchange for research funding. BMW confirmed…
Horatiu Boeriu / December 15, 2011