BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the…
Pioneering concept: BMW ConnectedDrive as a personal assistant and adviser providing information when appropriate, anticipating when you might need help, and boosting sheer driving pleasure. With a range of driver assistance systems and mobility services…
Press Release: The reopening of the Junior Campus at BMW Welt was celebrated with a function yesterday morning. Willi Weitzel, “guest educator” and moderator of the event, joined a class of elementary school children in…
Autoblog reports on a new technology that will be fitted in the facelifted 5 and 7 Series models. BMW is getting ready to offer a fully configurable LCD gauge cluster, similar to what Mercedes introduced…
The launch of the new 2.0 liter four-cylinder TwinPower engine was only the beginning for a new family of BMW engines. Most of the engines available today in the lineup will be redesigned so they…
With four class victories in the competition “International Engine of the Year Award” 2011, the BMW Group repeated last year’s success, whilst at the same time strengthening its position as the most successful manufacturer to…
BMW selected a trio of design greats to compete in this year’s Mille Miglia. Head of BMW Group Design Adrian van Hooydonk and Swiss industrial designer Alfredo Häberli took part in the world’s most renowned…
The BMW Group has walked away with no less than four prizes for BMW ConnectedDrive in the annual, internationally renowned “Plus X Award”. Apart from the top awards in the categories Innovation, Design and Operating…
The left turn assistant is activated automatically in the BMW 5 Series test vehicle as soon as the car’s sensors detect that it is entering the left-turn lane and the car registers the driver’s wish…
The BMW Group is planning further expansion of its activities in China in the future. “BMW Group vehicles are very popular in China. We anticipate that this growth will continue in the future. Therefore, together…
