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BMW of North America today announced a partnership with the Big Ten Conference, becoming the official luxury automobile of the oldest Division I college conference in the United States. The agreement will run for the…
Horatiu Boeriu / September 6, 2011
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New record for year-to-date sales BMW Group Canada (BMW and MINI brands combined) reported 2,844 retails in August, an increase of 4.1 per cent over August, 2010. A total of 22,605 units have been sold…
Shawn Molnar / September 3, 2011
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BMW announces a worldwide recall due to problems with fuel filters for around 120,000 cars with diesel engines. A spokesman for BMW Group says the recall applies to 1, 5 and 7 Series, as well…
Horatiu Boeriu / September 2, 2011
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SGL Automotive Carbon Fibers (SGL ACF) – a joint venture of SGL Group and the BMW Group – today officially opened its new state-of-the-art carbon fiber manufacturing plant in Moses Lake, WA. The new facility…
Horatiu Boeriu / September 1, 2011
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BMW develops laser light for the car
by Horatiu Boeriu
/ Date: September 1, 2011
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BMW of North America today announced the naming of MDC Partners’ Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work…
Horatiu Boeriu / August 26, 2011
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By offering the new free BMW and MINI tyre warranty, the BMW Group is again affirming the confidence and peace of mind offered by the sustainable quality of tyres sold through its dealer network in…
Horatiu Boeriu / August 22, 2011
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Munich. BMW ConnectedDrive offers innovative services and features for establishing intelligent networks between the driver, the vehicle and the world at large, enabling BMW customers to enjoy unparalleled comfort, Infotainment and safety while on the…
Horatiu Boeriu / August 15, 2011
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Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its…
Horatiu Boeriu / August 10, 2011
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BMW announces today a new enhancement to the ConnectedDrive system. The “Text-to-Speech” feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated “play button”…
Manny Antunes / August 9, 2011
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Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…
James Bachici / August 5, 2011