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BMW DesignworksUSA is now Designworks

BMW DesignworksUSA is now Designworks

In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity.                          As…

BMW at the top of U.S. luxury car sales in March

BMW came at the top of the luxury sales race in the U.S. in March, with Lexus coming in second followed by Mercedes-Benz. BMW’s main sales came from the 3 Series sedans and 4 Series…

BMW USA in Forbes’ 25 Best Employers 2015

BMW of North America was voted number 7 best employer in the U.S. in 2015 by Forbes Magazine. BMW is the first automotive company on the list, followed by Harley-Davidson on tenth place and Nissan…

BMW confirms their partnership with Mission Impossible franchise

BMW CFO confirms CLAR - the new RWD platform and future hybrids

BMW CFO confirms CLAR – the new RWD platform and future hybrids

Back in 2014, first news around a new rear-wheel drive platform surfaced on the interwebs. Dr. Friedrich Eichiner,  BMW CFO, confirmed yesterday the new architecture during BMW’s annual press conference. “The new rear-wheel-drive architecture is…

BMW Group targets continuing success in 2015

The BMW Group aims to continue its success story in 2015 despite the current volatile environment. “We are targeting solid growth, and hence new record figures for sales volume and group profit before tax in…

Audi plans electric SUV for 2018

Audi plans electric SUV for 2018

The electric segment is bound to get crowded. Ingolstadt-based Audi announced their plans to build an all-electric SUV by 2018. Engineering boss Dr Ulrich Hackenberg said the lessons learned from the Audi R8 e-tron will…

Record year for BMW Group in 2014

Record year for BMW Group in 2014

The BMW Group achieved its fifth record year in succession in 2014, underlining its position as the world’s leading premium car company.   “We continued to perform well during the past year, achieving new highs…