Every car enthusiast has a "white whale"—the car they let go and forever regret. Explore the emotional journey of chasing the perfect BMW, from the joys of ownership to the pain of selling it. Whether it's an E36 328is or a 1M, the hunt never truly ends. Have you found your white whale, or are you still searching?
A new walkaround video from BMW USA features the 2025 M5 G90 Sedan with an aggressive exhaust note, possibly louder than the Euro version.
BMW launches a new feature allowing customers to pay for fuel and parking directly from their vehicles in Germany and across Europe. The service, available in cars with BMW Operating System 7, 8, 8.5, and 9, simplifies everyday tasks with seamless in-car digital payments.
BMW R&D engineer Stella Clarke is confident the company could bring E Ink technology to production cars within the next five years.
Canada’s new 100% tariffs on Chinese-made EVs could shake up the market, impacting rivals like Tesla and Lotus while offering a potential advantage to BMW. With competitors facing higher costs, BMW may see an opportunity to capture more of the Canadian EV market, though it also faces challenges with its Chinese-produced MINI models.
BMW's consistent hybrid and EV strategy is paying off, leaving Mercedes-Benz scrambling to catch up with a new S-Class pivot. Discover how BMW's approach is outperforming Mercedes-Benz's radical changes, and what this means for the future of luxury sedans. Explore the battle between two automotive giants as they vie for hybrid and EV dominance.
We use our proverbial crystal ball to see into the future of BMW and figure out which model will be the last to have three pedals.
The Crew Motorfest x BMW Lifestyle collaboration brings a special BMW M3 E30 Sport Evolution Erlkönig Edition to the game and BMW apparel with a camo design.
BMW's flexible approach to electrification has paid off in 2024, securing its place as a top contender in the global plug-in vehicle market. With over 212,000 plug-in vehicles sold by May, BMW is now third behind BYD and Tesla. Discover how BMW’s strategy is driving its success amid shifting market trends.
Discover the best luxury BMWs you can buy for under $30,000, from the spacious X7 to the classic 7 Series E38. Learn how depreciation turns high-end models into affordable options, making it easy to enjoy premium driving without the premium price tag. Find out which BMWs offer the most value for your money.
BMW finished ahead of Mercedes and Audi in Consumer Reports' 2024 used car reliability study but trailed behind Lexus, which finished first.
