BMW Offers Rare Look At The E3 Kombi Service Cars
BMW digs deep into its archive to unearth rare images of the E3 Kombi service cars used by BMW Motorsport while the 2002 was in rally events.
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The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
Discover the history behind BMW’s legendary slogan, “The Ultimate Driving Machine.” Coined in 1974, the tagline defined BMW’s brand identity.
Can a Sports Car Beat a Supercar? BMW M4 CS vs. Lamborghini Huracan Sterrato
The BMW M4 CS and Lamborghini Huracan Sterrato go head-to-head in one of the most unusual drag races ever.
BMW Delays Direct Sales in the UK, but MINI Still on Track for March 2025
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
BMW Is Still Investing Money In Gas Engines
A BMW board member says the transition to EVs will be a rollercoaster ride, which is why spending funds on new engines is a necessity.
BMW Explains Why Its Electric Car Sales Are On The Rise
BMW development boss details why the company's electric car sales continue to rise, surpassing those of Mercedes and Audi combined in 2024.
BMW Welt Unveils New App and Refreshed Interior Design
BMW Welt has reopened with an exciting new look, featuring cutting-edge technology, immersive exhibits, and the all-new BMW Welt App.
BMW Believes EVs With Huge Batteries Don’t Make Sense
BMW argues there's no point in putting bigger batteries in EVs since people don't need the extra range, adding the CO2 footprint would be too high.
BMW Overtakes Tesla in German Electric Vehicles Market
BMW has taken the lead in the German electric vehicle market, surpassing Tesla, Mercedes, and Audi in January 2025.
Tesla and BMW Sue EU Over Tariffs on Chinese-Made Electric Vehicles
Tesla and BMW have filed lawsuits against the European Commission, challenging the EU’s tariffs on electric vehicles manufactured in China.
BMW M5 G90 Arrives At The 2025 Chicago Auto Show
BMW is attending the 2025 Chicago Auto Show with the new M5 G90 sedan painted in Vegas Red and equipped with the optional Carbon Package.
