Five car designers walk into a bar, and the bartender says, “What’ll it be, fellas?” The first designer says, “I’ll have a sleek and aerodynamic martini, with just a hint of luxury.” The second designer…
BMW has issued a recall impacting a modest 552 cars, spanning across multiple products. Owners are urged to promptly bring in their vehicles to address a potential issue with automatic transmissions, where oil leakage may…
Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
BMW Group Classic and the Grand Hotel Villa d’Este have jointly hosted the Concorso d’Eleganza Villa d’Este since 2005. The two will team up again for the prestigious annual classic car event in 2024 between…
With infotainments getting bigger, it’s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…
Germany is the first country in the world where you can order a BMW 7 Series with Personal Pilot, a Level 3-certified autonomous driving system. We’ve recently learned from a company executive that the highly…
The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…
BMW is playing its part to save the manuals by finally installing a clutch pedal in the Z4 M40i. While rival brands are abandoning do-it-your-self gearboxes, the M division continues to give a shift. You…
In the BMW marketing jargon, a facelift is called a Life Cycle Impulse. LCIs have mostly been about styling revisions sprinkled with engine tweaks, but that has changed in recent years. As cars transition from…
In a recent lecture at the Rhine-Main Economic Initiative in Frankfurt, BMW boss Oliver Zipse made a statement that echoed throughout the automotive industry: “We don’t want to write off the combustion engine.” This declaration…
