In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super Bowl commercials. Featuring…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
As Valentine’s Day approaches, brands across the globe seek innovative ways to connect with their audience, blending their products with the universal theme of love. BMW has taken this opportunity to play around with their…
We’ve been saying it for a couple of years, but of course, it’s not official until BMW says so. Nonetheless, here is the confirmation: the BMW M5 Touring is coming to the United States. BMW…
The Neue Klasse is BMW’s designation for a series of all-electric models set to debut in the next half of this decade. The name, reminiscent of the original Neue Klasse sedans produced from 1962 until…
Super Bowl LVIII wasn’t just about touchdowns and interceptions, or Swifties; it was also a battleground for car brands to showcase their creativity and capture the hearts (and wallets) of viewers. The Super Bowl car…
It’s that time of the year for J.D. Power to release its annual U.S. Vehicle Dependability Study (VDS). BMW managed to grab third place among luxury automakers with 190 problems reported per 100 vehicles. Lexus earned…
IONNA, a joint venture dedicated to constructing a high-powered EV charging network across North America, has officially received the green light from regulatory authorities to begin operations. Announced in July 2023, IONNA represents a significant…
BMW is not missing any opportunities to hype up its long-awaited Neue Klasse platform. The luxury brand will enter a new era of electric vehicles in 2025 when an X3-sized SUV will begin to roll…
BMW is finally putting a manual gearbox in the Z4 M40i and is understandably proud to showcase the three-pedal M Performance roadster at the Welt. We’re in Munich and we couldn’t resist the temptation to…
