BMW Is Confident That Neue Klasse Will Be A Success
BMW board member for development, Joachim Post is adamant that Neue Klasse, a 10-billion euro investment, 'will not fail.'
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Don’t Worry, BMW Will Avoid Making All Of Its Cars Look The Same
BMW’s design boss Adrian van Hooydonk says each of the 40+ cars coming by late 2027 will have ‘very different features and characteristics.’
BMW Says Big Grilles Haven’t Hurt Sales
BMW's Head of Design Adrian van Hooydonk believes the supersized kidneys have actually had a positive impact on sales.
BMW Says Most Drivers Don’t Rely on Apple CarPlay Navigation as Much as You Think
BMW doesn't think Apple CarPlay Ultra has what it takes to replace iDrive, and claims the data agrees.
BMW Exec Admits “Huge Demand” for Passenger Screens in Big Cars
BMW may add passenger screens to future models. With rivals offering them, the brand weighs innovation against distraction. Could it happen soon?
The Wildest BMWs at Bimmer Invasion Los Angeles”
Bimmer Invasion debuted in Los Angeles with 10,000 fans, 1,300 BMWs, and highlights like the Classic Vault and “Taste the Rainbow” display.
2026 BMW iX3: All The Colors Available At Launch
The new BMW iX3 electric SUV is offered with six colors at launch. Here are all of them, each paired with different wheel designs.
BMW iX3 Debuts Snapdragon Ride Pilot: New Automated Driving System From Qualcomm
BMW and Qualcomm debut Snapdragon Ride Pilot in the Neue Klasse iX3, a scalable automated driving system validated in 60+ countries.
BMW iX3 Rival Mercedes GLC EV Gets A Massive Screen
On the same day as BMW unveils the new iX3, Mercedes goes inside the GLC with EQ Technology to show the electric crossover's huge display.
BMW EV Evolution: 1602 Elektro To Neue Klasse
BMW’s EV history spans from the 1602 Elektro in 1972 to today’s Neue Klasse. Here’s how decades of innovation shaped its path to electrification.
BMW, Beware: Audi Confirms Cheaper Electric Car For 2026
Audi will expand its electric car offerings next year with a cheaper model positioned below the Q4 E-Tron to fight BMW's entry-level EVs.
