2020 is turning out to be one of the most challenging years our generation lived through. In all this turmoil though, it’s important to look back and remember to celebrate important anniversaries. For BMW Motorrad,…
BMW has been sponsoring the MotoGP championship since 1999. Ever since there was almost exclusively an M model used as a Safety Car. For this year, BMW decided to step things up a bit and,…
The Coronavirus outbreak turned the automotive industry into a battlefield. All car makers are struggling to stay afloat and working extra time to reach that goal. While BMW car sales have dropped considerably this year,…
Cars have had Active Cruise Control systems for quite a long time but motorcycles haven’t been so lucky. Understandably so, if you think about the limitations motorcycles come with in terms of size. However, today…
Back during the 2008 Formula One Season, racer Robert Kubica lead the entire championship in his BMW F1.08, which he readily admits wasn’t the fastest car in F1 by a long shot. Yet, despite the…
The team at BMW Group Classic decided to start a mini-series of videos showcasing the amazing cars they have in storage right now, since we can’t go over there and seem them ourselves. We started…
Almost every time I attend some sort of press event with other journalists, there’s a point at which a fellow journo will tell me a story about them and a motorcycle. They’re usually great stories….
Last year, BMW Motorrad named a new Vice President of the Americas, Trudy Hardy. During a recent interview with ABC News, Hardy sat down to talk about the all-new BMW R 18, its first-ever cruiser,…
Around this time last year, BMW Motorrad took the wraps off of something quite unique. That is both aesthetically as well as technically. A nod to the brand’s robust heritage, the R 18 Concept. Drawing…
The BMW S 1000 RR high-performance bike is taking things a step further. With the help of the M Division, the superbike is now getting M Performance Parts, similar to the offer available for BMW…
