Motorrad

BMW GS: The creation of a segment

BMW GS: The creation of a segment

BMW motorcycles are premium, exclusive machines with presence and an ‘own the road’ air about them. This characterization has served to accurately describe the brand throughout the entirety of its history. But in the 1970s,…

WORLD PREMIERE: The new BMW R nineT Scrambler

WORLD PREMIERE: The new BMW R nineT Scrambler

They were ridden by action heroes on the screen and scores of hobby racers entered mountain and beach races on them: the Scramblers. With deep-treaded tyres, a raised exhaust, somewhat extended spring travel and a…

BMW adds new multi-color paint for the S 1000 XR

BMW unveils refreshed F 700 GS and F 800 GS

BMW unveils refreshed F 700 GS and F 800 GS

Two of BMW’s notorious GS models have been refreshed with new features in order to continue to draw consumers to these very versatile motorcycles. Both models have received new paint finishes as well as new…

New BMW G310 R vs. KTM 390 Duke

New BMW G310 R vs. KTM 390 Duke

BMW Motorrad today officially announced its newest model, the G 310 R, which will compete head-to-head with KTM’s 390 Duke. The two Germanic machines, one being German, the other being Austrian, are both built in…

BMW Motorrad introduced the eRR concept electric bike

BMW Motorrad introduced the eRR concept electric bike

The experimental vehicle eRR, created as a project with the Technical University of Munich, embodies an idea of an electric powered supersport motorcycle made by BMW Motorrad. Already a couple of years ago, BMW i…

BMW Motorrad sets course for future growth

BMW Motorrad sets course for future growth

The BMW Group has set its motorcycle segment new targets for the coming years. By introducing additional models and entering new market segments, the company aims to win new customers worldwide, increasing deliveries of motorized…