7 Series

Next year, BMW will add new models to the i7 lineup, its most important luxury car since the original 7 Series. A new entry-level model is expected – the BMW i7 eDrive50, which is likely…

The perspective we have on a car’s design changes over years and the 7 Series is a good example of how we see some vehicles through different eyes. When the sixth-generation model received a facelift…

All luxury automakers are obsessed with opera houses. I get it, though. Opera houses are fancy, elegant, and sophisticated. They’re also typically filled with the sort of people that can afford six-figure luxury cars. So…

Each and every time BMW comes out with a new 7 Series, there’s really only one goal—beat the S-Class. Mercedes’ venerable S-Class is perennially the best luxury car in the world. But can this new…

The 7 Series has been the flagship BMW model for six generations, seven if you count the G70, which is only now starting to reach US dealer showrooms. A full-size executive sedan has always been…

When BMW facelifted the previous-generation 7 Series in early 2019, more than a few people raised their eyebrows after discovering the enlarged kidney grille. Now that the G11/G12 has been retired to make way for…

BMW certainly won’t win the 2023 Car of the Year award because the two models it had on the provisional list of candidates did not make the cut. Published this week, the shortlist has seven…

The 37th edition of the BMW Painting Award was held this week in Madrid and served as a great venue to showcase the automaker’s new flagship electric car – the i7. No fewer than five…

BMW has upped its advertising game in recent months by placing 3D ads in Times Square to showcase the XM and how electric vehicles have evolved since the 1602 Elektro from 1972. A new commercial…

The fact luxury cars have become rolling computers is yesterday’s news, and with the new 7 Series / i7, BMW shows how a modern vehicle can also double as a cinema. A new ad for…