What Makes ALPINA Different From BMW M? The CEO Explains
Andreas Bovensiepen explains why and how ALPINA chose luxury and refinement over racing focus.
ALPINA Considered Bringing a Wagon to the U.S. — Here’s Why It Didn’t Happen
Homologation costs stopped ALPINA from offering its Touring models in America.
ALPINA CEO Outlines Future Under BMW: Big Cars, Luxury, and Heritage Support
ALPINA will focus on luxury while supporting classic models
BMW Could Expand Niche Models With Exclusive Concepts and Special Editions
BMW is interested in more special low-volume cars to strengthen brand identity.
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BMW Touring Models Seen as Prime Candidates for Electrification
BMW’s flexible strategy leaves room for all-electric touring models
BMW Shuts Down Pickup Truck Rumors Once and for All
BMW executives have made it clear: a pickup truck isn’t in the brand’s future, with the company instead sticking to SUVs as its utility mainstay.
1000-HP BMW M3 Touring Takes on Lamborghini Revuelto and Koenigsegg Jesko: Video
A tuned BMW M3 Touring proves it can battle million-dollar hypercars
BMW Open to Bringing Extreme Touring Models to the U.S.
BMW acknowledges demand for niche Touring models in the U.S., hinting that rare high-performance wagons could be offered to enthusiasts.
BMW Still Deciding on Successors to Its 4 Series and 8 Series Coupe Models
The coupe still matters to BMW, but timing is uncertain
BMW 7 Series Gets Stuck in Lake During Jet Ski Launch
The G70 BMW 7 Series can seemingly do it all. But it can't swim very well, as a driver in Poland found out while attempting to launch their jet ski.
BMW Explains Why Some Buttons Will Never Disappear From Its Cars
BMW Says Data, Not Design Trends, Decides Which Physical Buttons Stay in Its Cars
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