Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Pirelli P Zero Elect is a New OEM Tire for the BMW i4 M50

Pirelli P Zero Elect is a New OEM Tire for the BMW i4 M50

The BMW i4 M50 gets a new OEM tire – the Pirelli P Zero Elect. These ultra high performance tires (UHP) are engineered specifically for electric vehicles and will be different than those on the…

BMW XM on the Track at Daytona 24 Hours

BMW XM on the Track at Daytona 24 Hours

BMW XM was one of the official IMSA vehicles at the 2023 Daytona 24 Hours. A Marina Bay Blue BMW XM served as the Safety Car for the iconic race, while a Cape York Green…

BMW XM Label Red Coming to 2023 Pikes Peak Hill Climb

BMW M2 in Zandvoort Blue Displayed at Daytona 24

BMW M2 in Zandvoort Blue Displayed at Daytona 24

The 2023 Daytona 24 Hours was fully branded by BMW M. Not only did BMW Motorsport have a heavy presence on track with several GTs and two new LMDh racing cars, but it also put…

BMW M2 G87 Production Photos from Mexico Plant

BMW M2 G87 Production Photos from Mexico Plant

Production of the new BMW M2 G87 kicked off in Mexico last December. The San Luis Potosi Plant will exclusively build the new M2 and 2 Series Coupe for the world. Today, we get to…

Should BMW Make an M3 CS Touring?

Should BMW Make an M3 CS Touring?

The second generation BMW M3 CS just had its world debut in Daytona. With likely one more M4 CS on the way, one has to wonder: Will BMW also build their first ever M3 CS…