Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW 4 Series and i4 to Get a Facelift in 2024

BMW 4 Series and i4 to Get a Facelift in 2024

Sources indicate that the mid-life facelift for the BMW 4 Series range, which features the i4 all-electric Gran Coupe, is scheduled for July 2024 and will entail a range of cosmetic enhancements. However, the oversized…

2024 BMW M135i (F70) Featured in New Renders

2024 BMW M135i (F70) Featured in New Renders

The lifespan of the current generation BMW 1 Series will be brief, deviating from the typical seven-year production cycle. The F40 1 Series will only have a four-year run before being replaced by an enhanced…

LEAKED: 2024 BMW 5 Series Shows Its Rear End

LEAKED: 2024 BMW 5 Series Shows Its Rear End

Under the category a little bit too early, the upcoming 2024 BMW 5 Series seem to have been leaked.  As is often the case, Instagram is the platform where such leaks tend to surface, and…

Holger Rune Takes Home a BMW i4 M50 after win at BMW Open

BMW Digital Key Plus Coming to Android Devices

BMW Digital Key Plus Coming to Android Devices

BMW has expanded the availability of its Digital Key Plus feature to include Android smartphones, in addition to Apple devices. This means that owners of compatible Samsung or Google devices can use their phone to…

BMW iDrive 9 - Exclusive DEMO

BMW iDrive 9 – Exclusive DEMO

Welcome to our exclusive demo of iDrive 9, the latest version of BMW’s infotainment system. In this video, we’ll give you a first look at what’s new with iDrive 9 and what you can expect…

BMW XM Label Red - An Exclusive Review and Video

BMW XM Label Red – An Exclusive Review and Video

We bring you an initial video review of the all-new BMW XM Label Red from the Shanghai Auto Show 2023. This review showcases an exclusive glimpse of the exterior and interior design of the BMW…

BMW CFO Foresees Future Purchase of BMWs from Your Sofa

BMW CFO Foresees Future Purchase of BMWs from Your Sofa

BMW’s shift to the agency model in sales will bring changes to the way customers purchase their cars. Of course, this approach will only apply to certain markets, no changes are expected in the United…