BMW Extends U.S. Sales Lead Over Mercedes-Benz and Audi in 2025
BMW leads the U.S. premium car market in the first half of 2025 with 178,499 sales, outpacing Mercedes and Audi. Here’s what the latest numbers reveal about the top luxury brands.
BMW leads the U.S. premium car market in the first half of 2025 with 178,499 sales, outpacing Mercedes and Audi. Here’s what the latest numbers reveal about the top luxury brands.
BMW has surpassed Mercedes-Benz in Germany’s premium car market—excluding commercial vehicles—for the first half of 2025. EV momentum and Neue Klasse could shift the balance long-term.
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BMW leads 2025 U.S. luxury car sales with 178K units, more than double Audi’s 81K. See which models are winning—and where Audi is falling behind.
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