Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW XM Label Red Changes Its Name to XM Label

BMW XM Label Red Changes Its Name to XM Label

There are some notable changes underway for the BMW XM. The former designation “Label Red” has been streamlined to simply “Label.” According to a BMW spokesperson who communicated with Motor1, the shift to the XM Label…

BMW XM Label Red in Sepia Blue, 1 of 50 BMW Individual Colors

See the BMW XM on the Production Line in Spartanburg

See the BMW XM on the Production Line in Spartanburg

In December 2022, BMW kicked off the production of its first-ever XM model at its Spartanburg plant in South Carolina. The Spartanburg plant is the largest BMW production site in the world, and has been…

2024 BMW iX M60 Long-term Review - Episode 1

2024 BMW iX M60 Long-term Review – Episode 1

We start our long-term review process of the 2024 BMW iX M60 with an introductory video which goes over some of important details of this premium crossover. In case you missed our initial article, you…

BMW Emphasizes 'No Interest' in Price War

BMW Emphasizes ‘No Interest’ in Price War

Last week, BMW announced a positive outlook for the fourth quarter of 2023 and the beginning of 2024, saying that its order book is full and that it does not intend to lower its prices…