BMW Made An Entire Car Ad With AI. No Camera, No Crew
A beard, a long drive, and no film crew — BMW's AI-generated iX3 ad is the brand's most unusual production yet.
A beard, a long drive, and no film crew — BMW's AI-generated iX3 ad is the brand's most unusual production yet.
New AC6 forged wheels, 83 extra hp from the V8, and aero kit — possibly one of their last builds.
Certification documents show a 148 kWh pack, 800V charging, and 577 PS for the upcoming 2027 BMW iX5 electric SUV
Not every item in BMW's accessories catalog earns its price tag. These eight OEM parts do.
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The 2026 BMW iX3 50 xDrive leads with 434 miles, 463 hp, and 400 kW charging — with RWD 40 models and an M version to follow.
Fund III targets agentic AI, physical AI, and industrial software with $1.1B now under management.
No X3 M? An ALPINA XB3 might be BMW's answer — and the XB8 could signal the XM's quiet exit.
For the first time, more than 3 in 5 new BMWs in Germany came with xDrive — and the two-thirds mark is in sight.
Two veteran auto journalists secured a 19th-century estate 10 miles from the circuit. Spots are limited.
Sub-9 hours in winter conditions, on 21-inch wheels, with a frozen battery. The new BMW iX3 did it anyway.
With no Z4 successor planned, a professional automotive designer imagines what BMW should build next.