In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
The final chapter of Steve Saxty’s “BMW’s Hidden Gems” is devoted to the art of differentiation. Colors, trim, and wheels all allow a buyer to personalize their car, often in order to stand out from…
In contemplating R&D organizations, Thomas Edison’s company takes precedence—a research and development organization producing new products post-conception and perfection. As large corporations attain a critical mass, they must allocate funds to internal groups envisioning the…
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
Recently I had an opportunity to drive a BMW i4 M50, more to come on that, but what immediately came to mind was that this was a great concept looking for a new shell. In…
BMW was floundering – in danger of being absorbed by one or another of Germany’s larger carmakers in the late 1950s. They had a small car, the 700 and larger cars, the 500 series Baroque…
BMW is introducing a new generation of battery technology, developed internally, to be unveiled in the “NEUE KLASSE” electric vehicles in the 2025 timeframe. The cylindrical cells are a departure from the prismatic battery format…
The BMW M4 GTS is an incredible automobile! Not merely quick, but legitimately fast and the S55 is just that much more aggressive in the GTS than the ‘normal’ M4. Part of this is down…
I had a bit of a brain hiccup recently that prompted me to think of cars I’ve driven that disappointed me and immediately thought of three cars. These are not necessarily cars I loathe, rather…
