MINI announced an update its brand identity in June 2015 and introduced a newly-designed logo alongside a new MINI Serif font and new visuals. For the first time recognizable at the 2015 Frankfurt Motor Show to a broad audience, MINI’s new brand appearance can now also be observed at the BMW Welt.
The all-new MINI Clubman, which was recently introduced with an all-wheel drive system, is presented centrally on the MINI show floor. The Cooper S variant of the Clubman features a sliver exterior color and it’s powered by four-cylinder petrol engine with 141 kW / 192 hp.
A special section to enjoy the MINI flair is created on the back side of the Clubman. A big video wall and living room furniture create the illusion of entering the apartment of designer. It invites visitors to sit down and take a look at a classic MINI Cooper.
The Clubman is joined by its three- and five door MINI siblings, located on the left side of the display. The MINI five-door is painted in Electric Blue metallic and wears the British union jack on the roof and at the mirror caps.
The three-door version of the MINI is presented with two Cooper S models (one with the aggressive Volcanic Orange as exterior color and one in Thunder Grey).
On the right side of the MINI exhibition floor the brand presents the powerful John Cooper Works editions of the MINI Paceman and Countryman. Both versions are powered by a turbocharged 2.0-liter four-cylinder engine with a maximum power output of 170 kW / 231 hp.
