If there’s one thing Rolls-Royce is known for – excluding the price tags its cars come with – is the extraordinary level of craftsmanship that goes into making each model. Fitting every single car like a glove to its owner is a trade that most manufacturers forgot, but it’s that exact trait the Goodwood-based automaker will emphasize on during the London Craft Week.
The luxury automaker announced today that it will set up a dedicated exhibit to showcase to visitors of the venue “the extraordinary craftsmanship that goes into realizing Bespoke customer commissions.” This will all take place at Rolls-Royce Motor Cars London, Berkeley Square, Mayfair, on May 5th between 10 AM and 5 PM.
To see how a car commissioned at Rolls-Royce ends up in the hands of the customer, the Brits will be showcasing three bespoke models – the Maharaja Phantom Drophead Coupe, Wraith “Inspired by Music” and Wraith “Inspired by Fashion”. Designers and craftspeople will be on site to explain the process from inspiration and design through to execution. Guests will also be invited to experience the marque’s state-of-the-art configurator, allowing them to create their dream Rolls-Royce.
This will be the second edition of the London Craft Week which was launched last year with 70 events. This year it will take place between May 3 and May 7 and it will include 120 events across the city. Visitors will get to witness exceptional craftsmanship from around the world, the aim being to experience the magic of true creativity. Visitors will see world-class fragrances being developed scent by scent, diamonds being cut and polished, porcelain being hand painted, silver being shaped, glass being mouth blown and Chinese calligraphy being performed live as well as how wealthy people get to order their Rolls-Royce automobiles.
