January 2015: BMW USA Sales up 4 percent

Sales of BMW brand vehicles increased 4.0 percent in January for a total of 18,981 compared to 18,253 vehicles sold in January, 2014.

“Coming after a record December and a record 2014 year-end result, the January numbers are a solid start for the new year and I am confident the trend will accelerate in the months ahead,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased that MINI is again showing its strength as availability of its new models improves.”

In January, notable vehicles sales included the BMW 3 and 4 series which increased 13.2 percent to 7,348 vehicles, the BMW 7 series increased 10.8 percent to 637 vehicles and the BMW X5 increased 16.7 percent to 3,214 vehicles.

BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 22,209 vehicles, an increase of 6.8 percent from the 20,796 vehicles sold in the same month a year ago.

BMW Pre-Owned Vehicles
In January, sales of BMW used vehicles (including certified pre-owned) increased slightly, by 3.0 percent, to 14,564 vehicles compared to the 14,143 vehicles sold in January, 2014.

MINI Brand Sales
For January, MINI USA reports 3,228 automobiles sold, an increase of 26.9 percent from the 2,543 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In January, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 1,824 automobiles, a decrease of 3.0 percent from the 1,881 sold in January, 2014.

Table 1: Vehicle Sales BMW of North America, LLC, January 2015

BMW Motorrad Sales
BMW Motorrad USA started the New Year with a healthy sales growth, reporting an increase of 11.8 percent in January with 661 motorcycles sold compared to the 591 sold in January 2014.

The  R 1200 GS Adventure was the best performing model in the month with 126 deliveries and, boosted by the launch of the new-for-2015 R 1200 R, helped drive growth of 61% in R-Series sales with 391 total boxers sold compared to 243 a year ago.

The release of the all-new S 1000 RR also drove increased performance of S-Series models with sales up 6% with 110 units sold compared to 104 in January of 2014.

BMW Motorrad continues to find a larger customer base as a result of an expanding model range and, with 3 further new models primed for launch in the first half of the year, looks well placed to build on a promising start to 2015.

Table 2: Motorcycle Sales BMW of North America, LLC, January 2015